Second CX Impact Award Reinforces Success of Verint Customer Experience Program
MELVILLE, N.Y., December 21, 2015 – Verint® Systems Inc. (NASDAQ: VRNT) today announced that it has been named a 2015 CX Impact Award winner. The program is sponsored by the Customer Experience Professionals Association (CXPA), a premier global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. This award, for which the company has been honored for the second time over the past three years, is designed to distinguish individuals worldwide who are making significant progress within their organizations to enhance the customer experience.
With a dedicated CX function in its business, Verint’s passionate focus on its own customer experience program is making a tremendous impact as evidenced by the increase in customer loyalty over the past year. The company recently completed a current and future state journey mapping exercise, which was developed as a series of dynamic graphics that clearly and precisely displays the voice of its customers. This visually appealing map helps stakeholders understand the importance and status of customer interactions, and how specifically their journeys progress. Verint’s Customer Experience Program helps the organization assess customer feedback and sentiment, translating the data into actionable intelligence.
“When we launched our CX program, we set out to create a methodology that could not only support our own voice of the customer initiative, but one that our customers could eventually roll out in their own organizations,” says Nancy Porte, vice president, customer experience, Verint Enterprise Intelligence Solutions™. “We remain dedicated to constantly improving and expanding this program to suit the needs of our customers all over the world, so we are honored to be recognized as both customer experience practitioners and an industry example on how to run an effective CX program.”
Winners of the CXPA CX Impact Awards were announced as part of CX Day, a global celebration of the companies and professionals that create great experiences for their customers. The panel of judges was comprised of thought leaders in the CX field that selected winners from all backgrounds and industries and have successfully led or supported customer experience, voice of the customer, or other initiatives in pursuit of specific customer experience goals on behalf of clients.